HSP's Evidence-Based Strategy Consulting Engagements
The foundation of HSP's professional services is our Healthcare Strategy Consulting Offerings. Our four main areas of expertise are:
Investment Decisions, Portfolio & Brand Strategy, Launch Communications, and Value Demonstrations.
We bring the best in biopharma perspective, clinical development strategy, the practice of medicine, market dynamics and commercial strategy, and patient-centered outcomes to bear in an integrated fashion to help create and/or finalize in partnership with our clients to ensure the market reactions provide the best clinical and commercial decision support.
Investment Decisions
Portfolio & Brand Strategy
Portfolio & Brand Strategy
HSP offers key support to pharmaceutical and biotech companies across a diverse range of strategic investment decisions.
Portfolio & Brand Strategy
Portfolio & Brand Strategy
Portfolio & Brand Strategy
HSP offers commercialization strategy support for
assets across the product lifecycle.
Launch Communications
Launch Communications
Launch Communications
HSP offers customized
launch strategy and communications.
Value Demonstrations
Launch Communications
Launch Communications
HSP offers rigorous research to inform
HEOR (Health Economics and Outcomes Research) publications.
Investment Decisions
Commercial Due Diligence
Typical client questions:
- Which assets should we acquire to boost growth?
- What is the commercial potential for a licensing opportunity?
Examples of HSP offerings:
- Business development and licensing screening
- Portfolio evaluation
- Product acquisition
- Forecasting
Holistic Indication Prioritization
Typical client questions:
- How should we prioritize the indications that we intend to pursue for our product?
- What will be the impact of Loss of Exclusivity (LOE) and how can we manage this?
Examples of HSP offerings:
- LOE strategy and quantification of levers
- Lifecycle management
- Clinical and commercial development planning
Sophisticated Choice Modeling
Typical client questions:
- What peak share and uptake can we expect for our product given its profile and market conditions?
- What is HSP's independent valuation of our product?
Examples of HSP offerings:
- Development of asset and portfolio analysis models
- Analogue assessment and product benchmarking
- Disease area assessment
- Forecasting and asset valuation
The HSP Advantages for Investment Decisions
- Dedicated team of experienced healthcare and consulting professionals with deep sector expertise
- Experience working for top pharmaceutical and biotech clients across varying types of engagements
- Ability to leverage the expertise and capabilities of global SMEs
- Robust knowledge of gold-standard, global pharmaceutical data and informational assets
Portfolio and Brand Strategy
Multi-Stakeholder Segmentation
Typical client questions:
- Who should be my highest priority customer sub-groups?
- What messages will resonate with those groups and how do we best target them?
Examples of HSP offerings:
- Qualitative and quantitative inputs from primary research
- Secondary data incorporation
Holistic Lifecycle Management
Typical client questions:
- In which markets or new indications can I take my product next?
- Where is the 'white space' that my product can best address?
Examples of HSP offerings:
- Identification of potential follow-on indications
- Clinical and commercial development planning
Market Landscape and Treatment Algorithm
Typical client questions:
- What is the size of the relevant market for our product?
- What are the current and likely future competitive products in the space where we hope to launch our product?
Examples of HSP offerings:
- Qualitative and quantitative inputs from primary research
- Review of guidelines and secondary prescribing data
Sophisticated Demand Assessment
Typical client questions:
- What is the potential peak share for my asset?
- How does that share change under varying product and market scenarios?
Examples of HSP offerings:
- Univariate or modeled preference share
- Focus on providing context of realistic future competitive set
Customer Journey by Segment
Typical client questions:
- What is the overall experience of patients from symptom onset through current disease management?
- How do HCPs handle evaluation, diagnosis, and ongoing management of patients relevant to my product?
Examples of HSP offerings:
- Nuanced journey by subgroup analysis
- Foundation for follow-on brand planning activities
The HSP Advantages for Portfolio and Brand Strategy
- Data optimization and purchase recommendations
- Depth of segmentation experience across therapeutic areas (including design, analytics, and strategy)
- Recommendations on best mix/use of primary and secondary data
- Consultative approach to ensure buy in from key stakeholders
Launch Communications
Unbranded Disease Awareness
Typical client questions:
- What message do we wish to communicate to raise disease awareness?
- Which combination of text and visuals will resonate best with key stakeholders?
Examples of HSP offerings:
- Test and refine campaign content and aesthetics
- Support brand teams and ad agencies in developing 'research ready' stimuli
Branded Launch Communications
Typical client questions:
- How can we carve out our desired position in the future marketplace?
- What messages and visuals will best support product adoption over time?
Examples of HSP offerings:
- Positioning
- Message Testing
- Core Visual Aid Testing
Accelerated Brand/Launch Strategy
Typical client questions:
- How does our current launch plan compare to best practices?
- What are the highest priority gaps in our launch plan and what do we do to fill them?
Examples of HSP offerings:
- Launch readiness diagnostic
- Develop and track key performance indicator (KPI) metrics
The HSP Advantages for Launch Communications
- HSP's point of view is that all research should utilize segmentation typing tool and be tailored to the highest-opportunity segments
- Expertise in qualitative research and quantitative message optimization methodologies
- Provide strategic thought partnership working with brand teams and their ad agencies
Value Demonstration
Validated Research Methodologies
Typical client questions:
- What approach should I use to comply with publication requirements?
- What is the best combination of methods to ensure I get insights to highly specific questions?
Examples of HSP offerings:
- Utilization of secondary datasets (e.g., prescribing, claims, EMR, etc.)
- Qualitative and quantitative primary research
- Knowledge of and adherence to “best practice” guidelines from respected industry groups (e.g., ISPOR)
Advanced Methodologies and Analytics
Typical client questions:
- How can I determine the product features or attributes most likely to provide value to key customers?
- How can I determine the rank order of items if I have too many to evaluate at once?
Examples of HSP offerings:
- Conjoint analysis
- Discrete choice modeling
- Maximum differential scaling
Abstract and Manuscript Preparation
Typical client questions:
- Which publications or conferences have the greatest impact in my product's therapeutic area?
- Where can my team and I get support developing abstracts/manuscripts for publications?
Examples of HSP offerings:
- Conference/ journal guidance
- Abstract and manuscript development support
- Ongoing assistance transitioning research findings into publishable content
The HSP Advantages for Value Demonstration
- Experienced qualitative moderators
- Analytics expertise
- Academic pedigree and experience to provide full-service support translating research findings into published works